(History) In 1998, after the "Bitter Sweet Symphony" video was released, it was nominated for three MTV Awards at the MTV Video Music Awards. It was inspired by an exising video which was very similar by Massive attack, (Concept) both of these videos featuring the singer walking down the street, oblivious to their surroundings. In Bitter Sweet Sympony, he is seen bumping into various passers-by and ignoring all around him, as if nothing is going to change his jouney or affect him as he must continue or just doesn't care. (Direction) The camera varies from mid-shots to wide angle shots but staying focused with the lead singer in center screen throughout the video, reflecting his feelings about those around him as he is the focus of the cameras attention (Editing) without straying, cutting or including any other images. (Styling) The clothes he wear are representational of his music, the of the song being categorised as rock but not heavy so does not follow a specific style, just everyday clothing; not following a trend- not caring what he looks like. (Representation) When bumping one of the women, we see the his expression doesn't change. He doesn't look back to help or check that she's ok. People gather, mostly being men, to help her up, most of which trying to start a fight with the singer, as if women need men to stand up for them and that men are agressive, both from him pushing her in the first place and then from seeing the other men shouting after him.
(Artists) Dire Straits won numerous music awards during their career, including four Grammy Awards, three Brit Awards —winning Best British Group twice, and two MTV Video Music Awards. (Context) Their video for "Money for Nothing" was produced in 1985 when, although not up to todays animation standards, it was revolutionary within music videos at the time and within animation as having the first animated human figures. It was the first music video ever played on MTV in Britain, and the second ever animated music video to be made, winning "Video of the Year" 1986. (Concept) The video features two cartoon characters, both dressed in overalls, who move around in the video alongside the song, sometimes their mouths moving in time, sometimes doing as the song is describing and occasionally watching the real band performing on TV. (Art direction) The whole video consists of bright colours, the both the animation and also the clothes of the real band when being show perfoming on stage. (Special effects) This is also exaggerated though special effects where items of their clothing and props on the stage are shown to be changing colour or glowing.
(History) The video to "Every Teardrop is a Waterfall" was realised in the middle of 2011 alongside the release of Coldplay's newest album "Mylo Xyloto" which worked well as the CD cover art was replicated in the video. (Concept) The video is made up of a series of photos that are quickly shown after one another to simulate his movement like a video but without the fluency. (Context) This was something unseen before and suited Coldplay's artistic reputation but opposed their style as was covered in graffitti, Coldplay being a rock band rather than hip hop which grafitti, if any music style, would most likely be associated with. (Location) The area also reflects this as is in a run down, outdoor building on the outskirts of a built up city where people may expect gangs to hang out, again opposing the band's style but still supporting their artistic look.
(Theme) With each separate image more colour and shapes appear on the walls and floor around the band as if their music is making it happen as it occurs in time with eachother. It suggests this song is bringing life to the building and making it a nicer place than what once just looked like a run down bulding, as if their music can bring happiness which is replicated in the bright colours and fun shapes around them.
(Direction) The camera follows the band members closely, mostly the lead singer as he moves around the area and skips/dances and also sometimes cutting to the dummer and guitarist, keeping them mostly in center screen throughout. This is to show that they are the center of what is happening in this situation and consiquently the cause for it; the colours appearing on the walls are being caused by them.
(Styling) The band are wearing some items/accessories which match the colours appearing around them which ensures the whole scene comes together and you can see that everything is linked and coming together.
(Special effects) Where some wider shots are used, I assume special effects must have been used to colour the buildings behind as painting them would be very difficult and as they are repainted over and over, this would mean cleaning the building over and over aswell.
(History) Rihanna's raunchy music video to one of her most popular songs "S&M" was released in January of 2011 when, although used to the seductive actions and outfits of alot of famous female singers already and (Artist) even Rihanna herself, being voted "Sexiest Woman Alive 2012" by FHM magazine and following her sexually heated video to "Te Amo" the year before, (Context) the public were shocked to see most of the things in this video released onto their TV screens.
It was immediately banned from 11 countries and had age restrictions online and time restrictions being played on the radio. Not only did the song include words that had to be cut out for the radio but a re-edit for the video was also considered, trying to make the the sexual gestures more subtle and the overpowering theme of sex to be dulled down.
(Art direction) The video is a combination of settings, rooms staged in a studio with a combination of difference outfits and props, all of which suggesting that she enjoys S&M, using "whips and chains" and wearing latex, leather and other seductive items of clothing. The editing fits to the music and ensures the gestures in the video match the words being sung at the time.
(Concept) I think that the reason for this video is just to make Rihanna look even more sexy and exciting, adding bright colours thoughout to make the video fun to watch but not quite distracting the audience away from the physical actions of the singer and those accompanying her in the shot.
(Representation) Women in this video are represented as being excitable and slutty as many are shown throughout the video and all are dressed the same as Rihanna, joining her in thrusting and suggestive dance movements. The only men shown in the video are being dominated by the women; one on a lead some tied to chairs or with their mouth seletaped closed, all suggesting women have control over men because of their sexiness and that women can do what they want with them.
(History) "Bohemian Rhapsody", in 1975, was the very first promotional video to be realsed and broadcasted on TV, (Context) on shows such as Top of the Pops instead of the music being played as before with a dancing group such as Pan's People. This method was introduced with this song to avoid having to show the band miming as it was a complex song.
(Artist) Queen was a top of the charts band who sold ground breaking amounts of copies of their albums, remaining one of the world's best selling music artists in history. (Concept) The band are shown as angelic/holy people, as if their music is heavenly and that they are worshipped by their fans. (Styling) They are even dressed in white silky clothing to add to this effect, as if angels. (Direction) Alot of the camera angles are from below to show them above the audience, as if we are looking up to them not only literally but also metaphorically. (Editing) There are alot of cuts in the video to match the music as it changes. In the first third, alot of fades are used to keep to the heavenly, elegant theme of the video, but in the second third there are alot of fast cuts to keep up with the choppy pace of that section. (Special effects) More than once, their faces are repeated across the screen, in one case to give the illusion of there being more than four of them; a choir of people, as if their voices are as powerful as this. Another duplicates their face to the side, elongating the movement alongside an elongated note/word in the song.
