Final Advertisement

Poster and Digipak - 1st DRAFT

Whilst deciding whether to change my song or not, I got started on my Digipak and Poster using Adobe InDesign. I was already farmiliar with this software from using it for my AS magazine project so found it easy to create what I wanted to. These were the first drafts I came up with in an hour to roughly plan what I want them to look like.

 

The Digipak I am the least happy with. I don't think it is lively enough for my target audience who I think would like bold colours and shapes from looking at Cher Lloyd's Swagger Jagger which has multiple shapes, colours and designs and the straight white box with black text doesn't fit into this effect. I am also considering changing the photo as, by using this one, her face is mostly covered by the text. The text was origionally supposed to frame her face in the bottom left corner but I haven't been able to do that with this photo. I like that in both photographs, my model is facing to the side, as if looking off into the distance. It gives the view of these images a sense of voyerism as they study and appreciate how pretty she is. 

 

 

I don't think I need to change much on my poster as I managed to acheive the effect I wanted. The stripes of text across the bottom of the screen frame the photo well. Similarly to how Vampire Weekend's poster highlights the model's face, mine highlights the top half of her body which includes a bare chest and beautiful face so again adds to the voyerism feel of the photograph. I chose this colour scheme purposely as the yellow matches the wall, blue matches her top and pink is girly so come together to look "pop"y professional, along with the professional pose and styling which come together in this poster to be exactly what I was hoping to acheive.

Poster Photo

Whilst filming, I also gathered some images for both the digipak, which were landscape, and the poster, which were portrait. My favourite photos for the poster are underneath but I was struggling to decide which to use so I weighed up the reasons for each.

 

 

The one in the middle was the one I chose to use. This is because I thought that the one to the left, although had the right composition with space to the right for writing text, looked more like something from a magazine. It was more personal, like a behind the scenes shot, but the poster is supposed to look professional. I loved the one to the right because I thought my model looked really nice but this had no particular composition and didn't leave the space I wanted on one side for the text of the poster.

The photo on the left, I think, would be better suited to a "behind the scenes" type of page, maybe an interview with the artist as it has a more personal feel, her feeling comfortable and relaxed as she talks to the interview and, in turn, the reader who may be one of her fans that are getting a chance to find out more about their favourite singer, this photo giving them a glimpse of what she would be like in every day life. The photo on the right may also work for this reason but I think looks more like a photo for a clothes shoot.

 

I think that the photo in the middle was the right choice as my model looks cool and calm, her clothes look fashionable, her face is pretty, and all of these elements add towards the image of the artist and her reputation of being an attractive young girl and give the target audience, which in this case is young girls, a role model or inspirational woman to look up to and aim to be like which is what this age group like to have. The leg against the wall adds attitude and works well with the video and digipak because they are all done in the same setting. The colours are vibrant in the background and match the greens, whites and yellow tints in her clothes, giving the photo a colourful, cheerful feel.

 

I am going to edit this photo to make it brighter and bring the saturation of the colours up so they are even bolder. I am going to airbrush her face to make it look clearer and more professional and also the wall behind as there are some large dirt marks. On top of that, I am going to change the composition by making the wall blurred in the background and slightly darker than my model to bring more attention to her and express the glow that I want the audience to feel coming off her, as it does in the video with her beautiful clothes contrasting to the ugly setting.

Reflection on Branding

I decided that this font didn't suit my idea as it wasn't girly enough. Instead, I want the letters to be bubbly and rounded.

I played around with a different way of writing the name Katy B, and realised I could simplify it to just 3 letter which, when ready out, sound exactly the same as Katy B; KTB. With this, I can focus on making the letters look a cool shape with different layouts and how to fit a heart in, as I know I want to include one somewhere because it's a girly shape.

My favourite of these is the one in a square, I will have to try out how the heart will look on the programme I will be using to make the poster and digipak, called InDesign, as it may not work as well as I plan it to.



I have also decided against using one colour as the brand theme as I don't want my limit myself to only one colour. Instead, I want the brand theme to be that there are lots and lots of colours, this way, all of my products can be multicoloured and have the lively effect I had always wanted.

Branding

I'd like to design my own unique font that I will use on the digipak and the magazine advert and also a shape that I will consider my logo. I would like to try and include this in the video somehow aswell, either by super imposing it at the beginning or end, or by having it somewhere in the setting; written on the floor, on her clothes, etc.

For example, I experimented in powerpoint and came up with this an an initial idea but would like to improve on it.

 

Along with this, I wanted a small shape that would be used as a logo that clearly matches the font and style of the whole package.

 

I like Ed Sheeran's logo which is a simple and although is almost completely irrelevant, adds a characteristic to the artists image being cute and unique.

He also associates himself with the colour orange, a theme he always sticks to, and to take inspiration from that and adapt it to my own, I am going to use pink as my theme throughout as I think it goes with the girly style of the clothes and the artist and I will use a girly shape as the logo.

Magazine Advert Plan

House Style

I plan to ensure that the digipak and magazine advert both mirror the themes, colours and styles that I used in the video. To do this, I will be taking the photos for the digipak and advert in the setting and clothes that I use in the video, possibly even taking still from the actual video.

Like the clothes in the video, I would like the fonts, shapes and images to be lively and fun. The colours will match some of those used in the video and also be bright and colourful like the main theme of the video.

I like the fact that some bands have their own brands. For example, Alt J whose name was chosen when they realised pressing Alt and J on a mac keyboard that a triangle shape came up and therefore then let this triangle shape become their logo. They are widely recognised for being associated with this this shape (click here to see my pinterest board on Alt-J for various album covers, posters and photos of this trademark).


I also like it when artist use the same font throughout all merchandising and advertising. Eminem does this by using a backwards E in the second "e" of his name everytime he writes his name, also always writing it in capital letters to make the mirrored Es more effective, similarly to Abba who always write their Bs mirrored He sometimes also includes this backwards letter in other words in his graphic images, click here to see some examples of this.

N-Dubs use the same font through their imaging also, a font that looks almost like graffitti which helps with the branding of the artist, relating to their urban style of music.

Magazine Advert Research

This poster for the band Out of Sight's new album called "Where do we go from here?" was publised in the rock music magazine Kerrang, this is because it is also aimed at a rock audience being a rock band. It includes both the names of the band and the album as the key peices of text on the poster; the band's name being the largest text on the page to make sure it stands out to promote the band and capture the eye of their fans. By having the name of the album highlighted clearly on the page too, it makes sure that the reader recognised the name and will remember it when seeing it and recognise it, sticking in their mind. The other text on the page is a list of dates and locations of their concerts which is not a common feature of an album poster but means that it can promote their concerts at the same time; saving quite alot of advertising money.

The image in the back background not only represents the theme of the album and the songs on it, showing a small boy wondering around, not knowing "where [to] go", but it also refects the image used on the album cover to make sure they link and making sure they are recognisable. To add to this house theme, they also used the same fonts and colours; this is something I would like to keep the same throughout my video, digipak and poster to make sure these all link together aswell.

 

These are two adverts fitted onto one page so are both only A5 size and landscape, unlike the usual portait A4 adverts. Both of the adverts only have the names of the band and their album on them; short and to the point text. The beatsteaks album advert is mainly an image of the band, a common convention of adverts which the Feeder advert doesnt have, this instead has the picture as seen on it's album cover and also the character seen in the video, linking all three together just as I would like to.

I like the concept of both adverts; including only one colour on top of the black and white image, red being associated with rock music alot. This unfortunated would not be suitable for my advert as I wanted the whole image of the artist to be colourful and bold rather than simple like these adverts.

 

 

 

This advert is actually just an image of the album cover with a small amount of text underneath just to explain that it is out now. It covers the name of the band and album and does not need to say much else so I think that it is successful.

The whole advert is made up of pastel colours. This suits the theme of the of the album and the band as I think the style of music, alternative rock, is similarly simple and quite dull. It's also a unique look for an advert rather than an extravegant, colourful page for a pop artist. I would like to take inspiration from this as I would also like my advert to be quirky to suit the style of music but to bring in a more colourful look so will link to the theme of the video.