House Style

I plan to ensure that the digipak and magazine advert both mirror the themes, colours and styles that I used in the video. To do this, I will be taking the photos for the digipak and advert in the setting and clothes that I use in the video, possibly even taking still from the actual video.

Like the clothes in the video, I would like the fonts, shapes and images to be lively and fun. The colours will match some of those used in the video and also be bright and colourful like the main theme of the video.

I like the fact that some bands have their own brands. For example, Alt J whose name was chosen when they realised pressing Alt and J on a mac keyboard that a triangle shape came up and therefore then let this triangle shape become their logo. They are widely recognised for being associated with this this shape (click here to see my pinterest board on Alt-J for various album covers, posters and photos of this trademark).


I also like it when artist use the same font throughout all merchandising and advertising. Eminem does this by using a backwards E in the second "e" of his name everytime he writes his name, also always writing it in capital letters to make the mirrored Es more effective, similarly to Abba who always write their Bs mirrored He sometimes also includes this backwards letter in other words in his graphic images, click here to see some examples of this.

N-Dubs use the same font through their imaging also, a font that looks almost like graffitti which helps with the branding of the artist, relating to their urban style of music.