Final Advertisement

First Final Cut of Video

Final Digipak

 

I thought this was complete until I showed it to my class mate who said "The middle page of the inside of the digipak works well with the circle of the hat representing the space where the circle shaped CD should go, but the colours of the bricks dont match those on the two pages either side."

 

So I edited the saturation and brightness of the background layer of the photo using Photoshop and ended with something that looked a lot better.

 

 

Results From Vote

Considering the votes came in as even and all voters gave valid reasons for their choice, I decided to combine both to get the perfect product.

I took the photo from my second idea as it allowed me more space underneath her face than the first photo and then I put the lettering in the layout from my first idea on top of it. It meant I could do the repeated line shape at the bottom of the image rather than having one banner which looked too random to me, but now I can incorperate the layout I wanted and the banner by simply changing the photo. I think I should have planned for this by taking my photos further away to plan to crop once the image was in InDesign rather than trying to get the photos perfectly framed because ideas can change and things might not work out how you wanted them to

 

1

 

 

 

2 (Origionally taken for my poster)

FOR THE ATTENTION OF POP FANS

After a lot of fiddling and manipulating I have managed to create two different choices for my digipak. Although they arent dramatically different, I am struggling to decide which looks most effective and professional.

Where my first idea's downfall was the lack of space for the album title due to the positioning that I wanted the artists name to be in, leaving it in a banner at the bottom which left me thinking that it framed the photo wrong, I much prefered the placing of the letters to how the second was layed out.

COMMENT TO VOTE FOR
IDEA 1

OR
IDEA 2

First Showing Feedback

The feedback I got from my class when I showed them what I had made so far has helped me to think of how to finish my video.

They told me that they liked the part of the video where I repeated a clip of a dance move in time with the beats of music so I have decided I am going to use this effect again at the same point of the chorus further on in the video. They said this ensured a relationship between the music and the video as Andrew Goodwin beleived was a necissary point of a music video in order to keep the viewers focus on the song and not distract them from listening to it.



I was also told that I should begin to add some kind of story line or twist so that the video does not just look the same throughout and will keep the audience interested in watching the video and listening to the song. To do this, I am going to change the tempo of the cutting, making the switching between different shot types more frequent and changing the pace of the song after having the majority of it in slow motion.

I was complimented on my creation of a tone throughout the video that was recognisable of the pop genre, my peers said that my choice of settings and styling worked well together to keep a bright colour theme to the whole of the video and that my selection and direction of my cast was successful and that the coreography was well planned to accompany the music.

Reflection on New Dance Footage

Unfortunately, after preparing for filming and getting completely ready, I was told by a security gaurd at focus that I wasn't allowed to film here as it was private property (apparently I had been lucky that noone was around the first time I filmed). Luckily, I had planned for this and so we used a different site which was only a couple of minute walk down the road and it worked out just as well.

 

 

My friend that did the dancing for me this time was such a good choice. She was a great dancer, looked great in the clothes and meant that I could move about the whole time I was filming to get some great tracking and panning shots. Even though I used the tripod last time so that I could position the camera how I wanted it, by holding the camera and being able to reposition it when filming my friend dancing I could get the precise framing that I had origionally wanted. This is an example below of one of the moves I wanted but in the video of myself, I had accidently cut my feet out of the shot but made sure I got them in when filming my friend as the point in the framing was to have a whole body shot.

From looking through the clips now I can already see that they will work better than the videos I had of myself dancing but I only realised these weren't exactly what I wanted when putting them into Premier Elements so I am eager to try them out.

THEORY REFERENCE
This section of footage worked perfectly for me. It helped my video meet Laura Mulvey's Male Gaze theory by showing a girl dancing and strutting around, a chance for the audience to enjoy her beauty and appreciate it. It also challenges Angela McRobbie's theory that women are always portrayed as being weak and quiet because this shows her as being confident and powerful, and aspirational image to attract the target audience of young girls and offer them a role model. The opposition of this footage against the shots I have of my artist singing fits into Laura Mulvey's theory that women are shown either with the Virgin image or Whore because my artist is shown in delicate, elegant clothes, peacfully enjoying her music where the dancer is dressed seductively and shown just as seductively dancing.